Did I scare you yet? Hope not too badly. This post covers some aspects designers need to understand about SEO and their work. You’re probably wondering what in the world can a designer do to help their SEO counterparts in their efforts. These answers might surprise some of you in how easy you can make an everyday task into a dual effort. First, let’s look at how we think Google works for a better understanding before we dig in. Basically Google searches and indexes mainly based on words used on a web page. Whether your website is about cute cat videos or super stealthy ninjas, you end up writing about them. Those words Google uses as a “keyword” which they then put into their index similarly to an alphabetized dictionary. So when someone runs a search for “cut cat videos” or “super cool stealth ninjas”, Google will pull up what they have found. Not too bad is it? Good. Below is a video talking briefly about how Google works. A search team will optimize the content for Google's engine. This is where the term search engine optimization (SEO) comes from.
Designer Search Tactics
So this is where you come in. You’ve finished your design and are ready to hand it over to your trusty competent web developer/designer. Once coding is done, it will then be sent to a SEO team to work their magic for the website. Stop right there! Not so fast. Here a few things to do that will both impress your SEO guys and make their jobs easier.
1. Images. Yep, images. Why are these so important if Google is only interested in words on the page?? Basically because they also index the images too! Crazy right? So from an search engine optimizer’s standpoint, this is another way to actually plug in more words! Where? The image names of course! So when you go to name an image, think clearly what the website is about and add a keyword into the mix. This also helps Google understand what your web page is all about.
2. If you’re multi-talented and write for websites then make sure you plug these keywords in! Don’t do anything crazy and mention cats 100 times in a sentence but pay attention to words you do use. This will make it easier for your SEO down the stream from doing more edits.
3. We mentioned in other posts about metas as well. If you’re plugging content into the page you can also start filling-in the meta boxes with the content’s main themes. Add one or two into the main title, into the description and finally add them into the keyword box.
4. Titles. When adding content to a page, make sure the title of the page makes sense and meshes well with the whole site. When you format the title, make sure you use Heading1, Heading2, Heading3… for your formatting. This also helps Google understand what your website page is all about.
I hope this helps many of you and the lives of your SEO guys! If you have any questions, I suggest researching more and possibly asking a professional SEO team for help. Many are glad to.
Over the past few months I’ve been putting notes together for the purpose of offering some insider tips & tricks to all you designers out there. If you’re like me then web development probably isn’t one of your strengths. Time and time again I see designers forfeiting some of their best designs in the name of coding. Well, I put this list together to help designers accomplish their goals of seeing their creations a reality. Here we go: 1. Design first. Despite what you know about coding and what you know can be done versus what you don’t know can be done. Just simply be creative with your web design and stay true with your focus. To help in this, checkout Aristeer. Artisteer is an advanced WYSIWYG program. Using this will help you save time, money and a heck lot of stress. Cheers to that! 2. Pick your CMS. I recommend picking just one CMS (Content Management System) and sticking to it. My favorite and one that makes most sense to me is WordPress. A close runner up is Joomla! and DotNetNuke. You cannot go wrong with any. So pick one and stick to your guns. Don’t worry if you don’t know how to use it to its fullest off the bat. That will come over time. Also, Artisteer will export for all three platforms. Way cool! 3. Choose Fonts wisely. Making print material can be super easy compared to finding what is compatible with your web design. After all, you don’t function as a professional web design company just yet! Its good practice to keep to web fonts for cross-browser, cross-platform visibility. We have used custom fonts installed on our server before. We found not all PCs/Macs were able to view our pages as intended and often defaulted to other fonts which just looked icky. So, choose the closet web-friendly font that comes to your design and stick with it! :-)
4. That Google stuff. Since many of us are not too warm and fuzzy when it comes to things like search engine friendliness, I still recommend getting to know it. You don’t need to be a Google employee to get it but you’ll need to know the basics. I recommend spending a little time looking at the dummy’s book: Search Engine Optimization For Dummies. Don’t let the sheer size of the book deter you from reading. Checkout the parts about pictures and meta tags. That is a great start to wrap your mind around. Don’t worry if you don’t grasp it all in one day. Take your time. That’s all for the installment. I know we only covered four topics but we will be back soon for more tips and tricks for designers looking for web tricks!
Are you a Sydney dentist? Are you currently trying to out-rank competition online? Are you stuck or confused in the process? You’ve come to the right place for help! Why are we being so nice to dentist? Those we commonly shy away from until out next visit? Simply put, dentists seem to have the most issues understanding how SEO (search engine optimization) actually works. That and the fact many are late-night do-it-yourselfers. The intent for this article is to help explain how it works and what you will benefit from it.
Different Forms of SEO
SEO comes in many different forms, shapes and sizes. It is literally the wild bush out there. The most common form is organic SEO. This is the process of ranking your website higher in a very natural way. Many smaller marketing agencies focus solely on this because it is easy to do and doesn’t require any out-of-pocket money to do. Here’s how! In just about every website you can manually put in a page title, a short page description and fill (no pun intended!) a box with words titled keywords. Simply fill out the title with a few of your main keywords you want to rank in as well as your business name and city/town you are based in. Make sure your page description also shares the same keywords and location. Finally, place these keywords separated by a comma in the keyword box. Do this for every page on your website. This is the way professional SEO companies help rank web sites organically in your city!
Design As Serious As A Root Canal
Your webpage layout also plays a big role. Web designers with knowledge of SEO can put use creativity to make sure your beautiful page does not put a stop to your rankings. Typically you will find two types of web designers out there- graphically inclined and search inclined. Graphic designers are more focused on how the site looks and how it will impact their portfolios. Search inclined designers focus on what makes you the most money and how it is search friendly before taking the graphical step. Not saying there is anything wrong with having a graphic designer create your web page but there can be some common issues down the road. For best results, work with both. How a website is built can also be an issue. Placing too much junk code on a page can severely impact your organics. Also, conversion rates can be higher with a search engine designer. Common practices are known by them how to create an optimal experience for your users so you can garnish higher conversions.
We hope all dentists out there will find this article helpful in their search for more knowledge. In closing, here's a video by Google AU detailing how to get your business on Google in 10 Steps. Cheers!
Digital Marketing in AU has flourished in past years, mainly due to smart techniques by advertisers using the latest lead gen techniques. Most of which have been in development by big box outlets for years. Now hitting measurable fruition, many have adopted these techniques into their marketing plan. This of course has led to higher customer satisfaction and a jump in conversion rates. Many smaller outlets have adopted these into the fold for their marketing as well.
Here's a little gem from 2014:
By designing a webpage to display prominent ad collateral in above-the-fold sections of their websites has led to noticeable click-thru rates. Left and right columns built-in have seen a jump in clicks as well as slimmer profile banner ads placed above page content. Some have made use of quick flashing graphics which draw the users attention.
Designing content for high conversion ads on SERPs (Search Engine Result Pages) has also led to healthy click-thru rates. Cost per click has still been an issue for some agencies when comparing cost with organics. Designing proper text can help turn the tide subtly but not significantly. Committed cost has also been steady for the past few years while organics stand steady as the more expensive upstart cost but having a lower ongoing cost. Top SERP pages still land on Google which Bing and Yahoo follow behind. Bing and Yahoo have experienced a small gain in search volume over this past year.
Millennials have increasingly been trading in their clunky PCs for smart phones (iSO and Android leading the pac) which have sparked a revolution in how the millennial generation accesses their information. Google now tracks search data for desktop and mobile separately. Indexing is also separate which has led many marketers to view their mobile presence entirely different from years past. Many are scrambling to catch-up with developing trends in the market place. Could there be a future where mobile is king and desktop fades out? We shall see.
How can we not forget about Social Networks as means to gain visibility? This avenue has worked in the past for larger brands. Smaller Ma & Pop stores have not seen as high of return. Maybe it is time Facebook develops a plan for those with less-deep pockets?